Accessibility

Accessibility Statement

How we build toward WCAG 2.2 AA — our standards, testing process, known limitations, and how to report a barrier. Last reviewed: June 10, 2026.

Shockwave Digital Advertising is committed to making shockwave-advertising.com accessible to the widest possible audience, regardless of ability or technology. Accessibility is part of how we build — for our own site and for the client sites we deliver.

Conformance target

We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.2, Level AA. This statement describes our testing and commitment; it is not a guarantee of conformance for every page at every moment. As we identify and fix issues, we update this page.

Measures we take

  • The site is built on semantic HTML — proper landmarks, heading structure, descriptive link text, labeled forms, and a skip-to-content link — as a build standard, not a retrofit.
  • Every page is scanned with the full axe-core WCAG 2.0/2.1/2.2 A + AA automated ruleset on desktop and mobile viewports, and our build pipeline runs a Lighthouse accessibility gate before anything ships.
  • Automated checks are paired with manual review — keyboard-only operation, screen reader spot checks, zoom and reflow checks — because automation covers only part of WCAG.
  • The site is operable by keyboard, shows a visible focus indicator, and honors your prefers-reduced-motion setting: animations are disabled and autoplaying video is replaced with still images when reduced motion is requested.
  • We do not use accessibility "overlay" widgets; accessibility is built into the site itself.

Known limitations

We are honest about where we stand. A June 2026 self-audit of every page on this site found — and we have since fixed — color-contrast and link-styling issues on several pages. Items we are still working through:

  • A small number of internal design-demo pages (marked "demo" and excluded from search indexing) do not yet share the main site's full landmark and skip-link structure.
  • The full manual audit — complete screen-reader passes, 400% zoom reflow, and the remaining human-judgment checks that automation cannot cover — is in progress. Until it is complete and signed off, we do not claim full WCAG 2.2 AA conformance.

Requesting assistance or reporting a barrier

If you encounter a barrier on this website, or need information from it in an alternate format, please contact us so we can help — and fix it:

We aim to respond to accessibility requests within five business days.

Ongoing effort

Accessibility is an ongoing practice, not a one-time project. We re-run our automated audits on every build, review this statement as the site evolves, and apply the same discipline to the websites we build for clients — including the accessibility remediation work we offer Central Valley businesses and public agencies.